Entrepreneurs, managers, executives and sales representatives, Everyone strives for visions.
Because success is action: setting goals, consistent implementation, learning from setbacks and Courage, Chances to be taken. And I'm joining in!
My credo: personal and entrepreneurial Performance & Resilience based on integrity and values.
I work on that every day, for my clients, mentees and myself.
Activities and achievements
I build bridges between people, organizations, technology, and artificial intelligence – so that companies can operate sustainably profitably while acting with integrity.
My daily activities: Organize and distribute consistently according to vision, goals, and measurable results – and Bringing strategies into daily practice, That they are truly lived. As an entrepreneur, manager, and success and sales coach, I work at the intersection of results, people, AI, and collaboration. Authentic behavior and genuine relationship management are key levers in this context. The more complex the situation, the more exciting and valuable the work is for my clients, partners, and employees.
Don't cry, do something: If your business falls short of its potential, we are working on exactly that. Selling and „buying“ successfully is an art that can be learned – one that we are developing together. Together, we build sustainable networks and bring people together. In the network, we focus on processes, technology, and AI – in my companies, with partners, and with customers.
I am convinced: Together, much more is possible. Join my network. Let’s achieve it together.
The Wertefest is a community of connected brands and companies, which offers our customers a complementary portfolio and is based on common values.
We stand for Sustainable performance and resilience! We are tackling this task as part of our specialization by integrating AI into our work.
We guarantee you an honest approach based on our values at every stage of the collaboration.
Technical expert advice and high-end support for systems in the fields of mobility, infrastructure and medical technology. A brand of Wertefest GmbH. For performing and sustainable cyber security & safety of products and systems.
The Digital agency for the German Mittelstand. From the idea to the digital platform, for performant AI online. A brand of Wertefest GmbH.
PERSON
What makes me a human being?
I am Industrial engineer, entrepreneur, manager, safety expert and coach – and since my studies, the same topic has driven me: building bridges between business, technology and people. It is from this perspective that I have founded companies, built business units and taken on responsibilities in management and sales.
Along this path, I have witnessed how strongly results depend on whether leadership, sales, culture, and organization align. Therefore, I consciously complemented my practice with a training program for leadership professionals with a sales focus and, together with partners, developed the „Value-Based Principle“ for sustainable performance and resilience.
Today I am the owner of several companies, a supervisory board member and advisor at a partner company, and an active networker.
I welcome new technologies such as AI as an additional dimension to make companies future-proof – always based on clear values, a vision, profitability, and genuine collaboration. Read here more and more detailed information about my career.
Attitude. Power. Success.
A joint book by Matthias Größler and me, with a preface by Werner Hecker.
We are convinced: The time is ripe. It is time for a value-based, continuous transformation and enhancement of companies’ value. We have accumulated and reflected on our experiences over many years. The value-based principle is based on these insights and leads, in our own way, to a pragmatic approach and at the same time a thoughtfully sustainable future value creation. What we write in this book is debatable – and that is our goal. Because, there are numerous valid ways to achieve personal goals. If that were not the case, this book would not be necessary. We would like to respectfully invite you to critically examine and question our thoughts. Only what you accept as an insight for yourself, positively evaluate, and ultimately adopt in your thinking and actions of your own volition has a chance to become effective. Critical thinking, collective reflection, questioning, and at the same time taking our own abilities into our own hands, learning from failures and successes, and being supported if necessary are not taken for granted. It is worth fighting for this freedom in our society, don’t you think?
The book will be available at the end of 2025. Kindle version available on Amazon and from October 2025 as a hardcover version under the ISBN 978-3-9827386-0-4.
AI strengthens the small and medium-sized businesses: Guidance for decision-makers based on the value-based principle
A book in collaboration with Matthias Größler, Benedikt Haas, Otto Obert and Prof. Dr. Reinhard Wagner
AI is changing your market, your customers, your partners, and ultimately your organization – that is a given.
The question is therefore no longer whether you engage with it, but whether and how you do so consciously.
In this compact practical guide, Christoph M. Hauck and his co-authors show how mid-sized companies understand the AI revolution, specifically increase their company performance while remaining resilient – following the proven value-based principle.
From the fundamental principles of exponential development to concrete levers for efficiency, innovation, and competitiveness, to actively shaping resilience in uncertain times: this book provides guidance rather than buzzwords, attitude rather than technical details.
With an introduction by Prof. Dr. Reinhard Wagner on AI competence and a contribution by Otto Obert on sustainability and digital ethics.
For owners, managers and executives who want to lead their organizations through the AI era with foresight and expertise – strategically, responsibly and with entrepreneurial courage.
The book will be available in hardcover form starting September 2026 under the ISBN 978-3-9827386-3-5 on Amazon.de.
Today I am taking time for myself – is that selfish, ego-centric, or self-centered?
I claim: No, that is not the case. Let us consider the Berlin Philharmonic – or a rock band, if that is more your thing. The sound of a great ensemble is based on the excellence of every individual musician. Some are so talented that they could even go on world tours as soloists. But together they achieve more – on one condition: each individual maintains the highest level of performance.
It is about the balance between personal benefit (egoism) and the added value for the whole (synergy). Egoism and team spirit are not contradictory – on the contrary, they are mutually dependent.
“Today I am taking time for myself” It means that on other days it’s about others. Do you tend to always take care of others first? Then you will benefit especially from this book.
With this book, you have taken the first step towards achieving excellence together with others – regardless of whether you are an employee, musician, florist, writer, or technical expert.
I wish you to actively figure out what is best for you – and how to make it come to fruition in the community. The 10 Career Keys systematically lead you to a better sense of self and greater personal clarity.
Read here more.
The book is available as Kindle version available on Amazon and from May 2025 as a hardcover version under the ISBN 983-3-00-082295-7.
PODCAST
In relaxed conversations, Markus Hottenrott and I share various thoughts and opinions in our podcast. What are we talking about? Just listen!
This is a Podcast together with Markus Hottenrott, about the many facets of the digitalization of humans, machines, and their coexistence: Well-tempered, That is, with reason and discretion. In our opinion, it often focuses too much on the technology and not enough on the people. In casual conversations, we exchange ideas and invite you to participate in our thoughts.
Coaching for entrepreneurs and successful sales
Don't cry! Do something!
Strong entrepreneurs need more than just smart minds and a great product or exciting service. Over the years, I have come to understand what makes me successful. I am happy to pass on this knowledge as a trained mental coach for executives.
Successful salespeople have one thing in common: they are relaxed and at peace with themselves. I learned about this in training sessions, recognized it in the Mental Coach training as part of the sales training, and then internalized it through daily practice. I pass on my experience and knowledge. However, only to people who already enjoy selling and are (usually intuitively) already quite successful. Because these people are open to trying new things and systematically achieving even more.
My foundation, my values
What values will you experience for sure in your collaboration with me?
VALUATION
I treat all people on an equal footing, with care and respect. Every person is valuable.
FAIRNESS
Mutual acceptance and respect, adherence to rules, and tid for tad are, in my view, elements that contribute to common success.
WIN-WIN
A compromise is only a compromise; I prefer solutions where all parties win.
FREEDOM
Freedom and liberalism create creativity and lead to the optimal result. With freedom comes responsibility.
PROFESSIONALISM
The principle of performance, targeted communication, meaningfulness, and aligning the quality with the needs and requirements of the recipient of a service make professionalism for me.
Contact
I look forward to hearing from you by email: contact@christoph-hauck.de or by phone +49 151 548253 09.
